Privacy Policy

This Policy does not replace, but supplements, our standard Terms & Conditions Agreement which can be found at on our Home Page, or at

This Privacy Policy governs the manner in which collects, uses, maintains and discloses information collected from users (each, a "User") of the and related websites ("Site"). This privacy policy applies to the Site and all products and services offered by

Personal identification information

We may collect personal identification information from Users in a variety of ways, including, but not limited to, when Users visit our site, register on the site, place an order, subscribe to the newsletter, respond to a survey, fill out a form, and in connection with other activities, services, features or resources we make available on our Site. Users may be asked for, as appropriate, name, email address, mailing address, phone number, credit card information. Users may, however, visit our Site anonymously. We will collect personal identification information from Users only if they voluntarily submit such information to us. Users can always refuse to supply personal identification information, except that it may prevent them from engaging in certain Site related activities.

Non-personal identification information

We may collect non-personal identification information about Users whenever they interact with our Site. Non-personal identification information may include the browser name, the type of computer and technical information about Users means of connection to our Site, such as the operating system and the Internet service providers utilized and other similar information.

Web browser cookies

Our Site may use "cookies" to enhance User experience. User's web browser places cookies on their hard drive for record-keeping purposes and sometimes to track information about them. User may choose to set their web browser to refuse cookies, or to alert you when cookies are being sent. If they do so, note that some parts of the Site may not function properly.

How we use collected information collects and uses Users personal information for the following purposes:

– To personalize user experience

We may use information in the aggregate to understand how our Users as a group use the services and resources provided on our Site.

– To improve our Site

We continually strive to improve our website offerings based on the information and feedback we receive from you.

– To improve customer service

Your information helps us to more effectively respond to your customer service requests and support needs.

– To process transactions

We may use the information Users provide about themselves when placing an order only to provide service to that order. We do not share this information with outside parties except to the extent necessary to provide the service.

– To administer a content, promotion, survey or other Site feature

– To send Users information they agreed to receive about topics we think will be of interest to them.

– To send periodic emails

The email address Users provide for order processing, will be used to send them information and updates pertaining to their order. It may also be used to respond to User inquiries, and/or other requests or questions. If User decides to opt-in to our mailing list, they will receive emails that may include company news, updates, related product or service information, etc. If at any time the User would like to unsubscribe from receiving future emails, we include detailed unsubscribe instructions at the bottom of each email or User may contact us via our Site.

How we protect your information

We adopt appropriate data collection, storage and processing practices and security measures to protect against unauthorized access, alteration, disclosure or destruction of your personal information, username, password, transaction information and data stored on our Site.

Sensitive and private data exchange between the Site and its Users happens over a SSL secured communication channel and is encrypted and protected with digital signatures.

Sharing personal information

We may share generic aggregated demographic information not linked to any personal identification information regarding visitors and users with our business partners, trusted affiliates and advertisers for the purposes outlined above.  We may use third party service providers to help us operate our business and the Site or administer activities on our behalf, such as sending out newsletters or surveys. We may share your information with these third parties for those limited purposes provided that you have given us your permission.

From time to time, we may contract with external partners and/or third party advertisers who may deliver complimentary information, advertisements, or offers to our Users via email.  We select these partners carefully giving topmost consideration to the benefits for, and interests of, our Users.  BigTrends assumes no responsibility for the content of such third party communication. Any action taken by the User with regard to such communication is subject to the external partner’s or third party advertiser’s business and privacy policies.

Third party websites

Users may find advertising or other content on our Site that link to the sites and services of our partners, suppliers, advertisers, sponsors, licensors and other third parties. We do not control the content or links that appear on these sites and are not responsible for the practices employed by websites linked to or from our Site. In addition, these sites or services, including their content and links, may be constantly changing. These sites and services may have their own privacy policies and customer service policies. Browsing and interaction on any other website, including websites which have a link to our Site, is subject to that website's own terms and policies.


Ads appearing on our site may be delivered to Users by advertising partners who may set cookies. These cookies allow the ad server to recognize your computer each time they send you an online advertisement to compile non personal identification information about you or others who use your computer. This information allows ad networks to, among other things, deliver targeted advertisements that they believe will be of most interest to you. This privacy policy does not cover the use of cookies by any advertisers.

Submissions – (exclusive of personal identification information)

You hereby grant to the royalty-free, perpetual, irrevocable, worldwide, non-exclusive right and license to use, reproduce, modify, adapt, publish, translate, create derivative works from, distribute, perform, and display all content, remarks, suggestions, ideas, graphics, or other information communicated to through this site (together, hereinafter known as the "Submission"), and to incorporate any Submission in other works in any form, media, or technology now known or later developed. will not be required to treat any Submission as confidential, and may use any Submission in its business (including without limitation, for products or advertising) without incurring any liability for royalties or any other consideration of any kind, and will not incur any liability as a result of any similarities that may appear in future operations.

Changes to this privacy policy reserves the right to update this privacy policy at any time. When we do, we will revise the updated date at the bottom of this page. We encourage Users to frequently check this page for any changes to stay informed about how we are helping to protect the personal information we collect. You acknowledge and agree that it is your responsibility to review this privacy policy periodically and become aware of modifications.

Your acceptance of these terms

By using this Site, you signify your acceptance of this policy and terms of service. If you do not agree to this policy, please do not use our Site. Your continued use of the Site following the posting of changes to this policy will be deemed your acceptance of those changes.


If you ever have any questions, you can reach us via:

201 W. Vine St.

Lexington, KY  40507

Phone   1-800-244-8736 or 1-859-269-7500

Fax       1-800-244-8736

Email    [email protected]

We recommend you review this Agreement periodically to ensure familiarity with the most current version. This policy may be found at:

Please refer to our Terms and Conditions at:

Please refer to our Auto Trade Policy at:

Email Whitelist

Whitelist Instructions

Secure your BigTrends Education! To ensure you receive all of our email updates add our email address to your whitelist. We are dedicated to bringing you key techniques and information so you can succeed whether the market goes up or down. In order for us to know you will benefit from our information we need to make sure you receive all of the BigTrends emails. There is a chance that you may miss an email if we are not on your email provider's whitelist. Below are some simple instructions for you to ensure you receive every last drop of information. Choose Your Email Provider:


  1. From your mailbox screen click on the drop down arrow to the right of the 'Mail Options' and then click on Address Book.
  2. Click the Add button (Add Contact for version 8.0).
  3. Type the following email address into the 'Screen Name' box and then click Save: info (at) bigtrends (dot) com and price.headley (at) bigtrends (dot) com


  1. Click Contacts along left side of any Gmail page
  2. Click Add Contact
  3. Type the following email address into the 'Email box' and then click Save: info (at) bigtrends (dot) com and price.headley (at) bigtrends (dot) com


  1. Select the Options link in the upper right of the screen.
  2. Click on More Options.
  3. Under Junk e-mail Click on Safe and blocked senders.
  4. Click on Safe senders.
  5. Type the following email address into the box and then click Add to list: info (at) bigtrends (dot) com and price.headley (at) bigtrends (dot) com


  1. From your mailbox screen click on the 'Contacts' tab and then click on Add a new contact.
  2. Type the following email address into the 'Email box' and then click Save: info (at) bigtrends (dot) com and price.headley (at) bigtrends (dot) com