This Policy does not replace, but supplements, our standard Terms & Conditions Agreement
which can be found at www.BigTrends.com on our Home Page, or at
http://www.bigtrends.com/terms-and-conditions/
This Privacy Policy governs the manner in which BigTrends.com collects, uses, maintains and discloses
information collected from users (each, a "User") of the BigTrends.com and related websites ("Site"). This
privacy policy applies to the Site and all products and services offered by BigTrends.com
Personal identification information
We may collect personally identification information from Users in a variety of ways, including, but not
limited to, when Users visit our site, register on the site, place an order, subscribe to the newsletter,
respond to a survey, fill out a form, and in connection with other activities, services, features or resources
we make available on our Site. Users may be asked for, as appropriate, name, email address, mailing
address, phone number, credit card information. Users may, however, visit our Site anonymously. We will
collect personal identification information from Users only if they voluntarily submit such information to
us. Users can always refuse to supply personally identification information, except that it may prevent
them from engaging in certain Site related activities.
Non-personal identification information
We may collect non-personal identification information about Users whenever they interact with our Site.
Non-personal identification information may include the browser name, the type of computer and
technical information about Users means of connection to our Site, such as the operating system and the
Internet service providers utilized and other similar information.
Web browser cookies
Our Site may use "cookies" to enhance User experience. User's web browser places cookies on their hard
drive for record-keeping purposes and sometimes to track information about them. User may choose to
set their web browser to refuse cookies, or to alert you when cookies are being sent. If they do so, note
that some parts of the Site may not function properly.
How we use collected information
BigTrends.com collects and uses Users personal information for the following purposes:
- To personalize user experience
We may use information in the aggregate to understand how our Users as a group use the
services and resources provided on our Site.
- To improve our Site
We continually strive to improve our website offerings based on the information and feedback we
receive from you.
- To improve customer service
Your information helps us to more effectively respond to your customer service requests and
support needs.
- To process transactions
We may use the information Users provide about themselves when placing an order only to
provide service to that order. We do not share this information with outside parties except to the
extent necessary to provide the service.
- To administer a content, promotion, survey or other Site feature
To send Users information they agreed to receive about topics we think will be of interest to
them.
- To send periodic emails
The email address Users provide for order processing, will only be used to send them information
and updates pertaining to their order. It may also be used to respond to their inquiries, and/or
other requests or questions. If User decides to opt-in to our mailing list, they will receive emails
that may include company news, updates, related product or service information, etc. If at any
time the User would like to unsubscribe from receiving future emails, we include detailed
unsubscribe instructions at the bottom of each email or User may contact us via our Site.
How we protect your information
We adopt appropriate data collection, storage and processing practices and security measures to protect
against unauthorized access, alteration, disclosure or destruction of your personal information, username,
password, transaction information and data stored on our Site.
Sensitive and private data exchange between the Site and its Users happens over a SSL secured
communication channel and is encrypted and protected with digital signatures.
Sharing your personal information
We do not sell, trade, or rent Users personal identification information to others. We may share generic
aggregated demographic information not linked to any personal identification information regarding
visitors and users with our business partners, trusted affiliates and advertisers for the purposes outlined
above. We may use third party service providers to help us operate our business and the Site or
administer activities on our behalf, such as sending out newsletters or surveys. We may share your
information with these third parties for those limited purposes provided that you have given us your
permission.
Third party websites
Users may find advertising or other content on our Site that link to the sites and services of our partners,
suppliers, advertisers, sponsors, licensors and other third parties. We do not control the content or links
that appear on these sites and are not responsible for the practices employed by websites linked to or
from our Site. In addition, these sites or services, including their content and links, may be constantly
changing. These sites and services may have their own privacy policies and customer service policies.
Browsing and interaction on any other website, including websites which have a link to our Site, is
subject to that website's own terms and policies.
Advertising
Ads appearing on our site may be delivered to Users by advertising partners who may set cookies. These
cookies allow the ad server to recognize your computer each time they send you an online advertisement
to compile non personal identification information about you or others who use your computer. This
information allows ad networks to, among other things, deliver targeted advertisements that they believe
will be of most interest to you. This privacy policy does not cover the use of cookies by any advertisers.
Google Adsense
Some of the ads may be served by Google. Google's use of the DART cookie enables it to serve ads to
Users based on their visit to our Site and other sites on the Internet. DART uses "non personally
identifiable information" and does NOT track personal information about you, such as your name, email
address, physical address, etc. You may opt out of the use of the DART cookie by visiting the Google ad
and content network privacy policy at http://www.google.com/privacy_ads.html
Submissions – (exclusive of personal identification information)
You hereby grant to Bigtrends.com the royalty-free, perpetual, irrevocable, worldwide, non-exclusive
right and license to use, reproduce, modify, adapt, publish, translate, create derivative works from,
distribute, perform, and display all content, remarks, suggestions, ideas, graphics, or other information
communicated to Bigtrends.com through this site (together, hereinafter known as the "Submission"), and
to incorporate any Submission in other works in any form, media, or technology now known or later
developed. Bigtrends.com will not be required to treat any Submission as confidential, and may use any
Submission in its business (including without limitation, for products or advertising) without incurring any
liability for royalties or any other consideration of any kind, and will not incur any liability as a result of
any similarities that may appear in future Bigtrends.com operations.
Changes to this privacy policy
BigTrends.com reserves the right to update this privacy policy at any time. When we do, we will revise
the updated date at the bottom of this page. We encourage Users to frequently check this page for any
changes to stay informed about how we are helping to protect the personal information we collect. You
acknowledge and agree that it is your responsibility to review this privacy policy periodically and become
aware of modifications.
Your acceptance of these terms
By using this Site, you signify your acceptance of this policy and terms of service. If you do not agree to
this policy, please do not use our Site. Your continued use of the Site following the posting of changes to
this policy will be deemed your acceptance of those changes.
USE OF THIS SITE OR USE OF ANY INFORMATION FROM BIGTRENDS.COM SIGNIFIES
YOUR AGREEMENT TO THIS PRIVACY POLICY
If you ever have any questions, you can reach us via:
BigTrends.com
201 W. Vine St.
Lexington, KY 40507
Phone 1-800-244-8736 or 1-859-269-7500
Fax
1-800-244-8736
Email service@bigtrends.com
We recommend you review this Agreement periodically to ensure familiarity with the most
current version. This policy may be found at:
http://www.bigtrends.com/privacy-policy/
Last updated: July 25, 2011
Please refer to our Terms and Conditions at:
http://www.bigtrends.com/terms-and-conditions/
Please refer to our Auto Trade Policy at:
http://www.bigtrends.com/auto-trade-policy/
