The President of Toyota (TM) will be speaking before Congress today, and will surely take some "verbal lumps" from publicity-seeking politicians this week. However, this may well mark the bottom TM shares, assuming the current mini-scandals are the last of the bad news in terms of major mechanical car problems.
This is a classic case of bad news taking a stock down, but the company being likely strong enough to survive and rebound. It reminds a bit of the Audi problems in the 1980s, which of course were on a smaller scale -- but they blew over fairly quickly. Toyota has built up a long-standing goodwill with customers around the world -- while this may have been mildly damaged, it can be regained by maintaining high quality standards and vigilance.
For all the talk of "Buy American", let's not forget that Toyota manufactures cars and trucks in states like Kentucky, Alabama, Texas, Indiana and West Virginia. Many other foreign car makers also build a great many vehicles and parts in the USA, providing good jobs for Americans. And these states are grateful for this employment ... as are their politicians.
While there certainly is risk in TM shares due to the overall market, the world economy, as well as the Auto Industry itself, I maintain that the "bad news" drop in the shares is just about over starting with today.
TM Daily Chart
This is a classic case of bad news taking a stock down, but the company being likely strong enough to survive and rebound. It reminds a bit of the Audi problems in the 1980s, which of course were on a smaller scale -- but they blew over fairly quickly. Toyota has built up a long-standing goodwill with customers around the world -- while this may have been mildly damaged, it can be regained by maintaining high quality standards and vigilance.
For all the talk of "Buy American", let's not forget that Toyota manufactures cars and trucks in states like Kentucky, Alabama, Texas, Indiana and West Virginia. Many other foreign car makers also build a great many vehicles and parts in the USA, providing good jobs for Americans. And these states are grateful for this employment ... as are their politicians.
While there certainly is risk in TM shares due to the overall market, the world economy, as well as the Auto Industry itself, I maintain that the "bad news" drop in the shares is just about over starting with today.
TM Daily Chart